Copenhagen’s WOOD WOOD has a new range “State of Mind” that will be in-store and online at GAG very soon…
Peep this vid of there show to get a sneak peeeek at what will be on offer…
Copenhagen’s WOOD WOOD has a new range “State of Mind” that will be in-store and online at GAG very soon…
Peep this vid of there show to get a sneak peeeek at what will be on offer…
Kaaapow. New season is dropping like its hot! We had some sweet new treats arrive at our doorstep this morning, and man are we excited……we even got our brand new staff member Lucy Rogers, isn’t she cute! Lucy is wearing, the new Nike Blazers in Red, Morepork Socks in Blue Speckle, WESC Shirt in Chilli Pepper and WESC Cardigan in Chilli Pepper! Come down visit Lucy and get you or your sweetheart something special for Valentines Day. This will all be available online real soon.

Lots of love your pals at gag. xoxoo

I had a great catch up with one of my oldest childhood friends Nick Bridge on Skype today. He lives in Copenhagen and works for Norse Projects and makes Bitchslap Magazine… We talked about fruit and burgers and the cost of dairy products, we also compared notes on our websites and talked about our awesome baby boys Lewis and Wolf… that’s all.
The Good As Gold Sale Store is about to get into full swing!
From 10am Tuesday the 17th of January the upper level at GAG will be transformed into a sale shop for a limited time.
In the meantime we thought you guys should get a heads up.
Click on the links below
to grab some friggin’ good deals before the madness begins…
THIS IS JUST A TASTE, THERE WILL HEAPS MORE IN THE STORE FROM TUESDAY!!

GAG is very happy to welcome New Balance to our footwear selection… First up are we have the NZ exclusive ‘Past Present Future’ pack. Very limited sizes available. Get in store, or get them online as soon as we get a spare minute to load them…
if you can’t wait email us at: info@goodasgold.co.nz
$200.00 (NZ)



We are excited to announce the arrival of Incase Headphones.
The Incase Audio Collection represents a synthesis of precision sound engineering and minimal design achieved through an approach Incase calls Incase Sounddesign…
Incase Soundesign is a synthesis of precision sound engineering and minimal design, which produces headphones that sound and feel as great as they look. The holistic approach to headphone development fuses custom design, advanced audio engineering and biomechanics together to work as one to achieve maximum performance.
These headphones deliver a clean, natural sound that accurately reproduces the source audio…
Get em in-store or online here…
BOOM!!!
check out this video interview below with Markus Diebel, VP of Design and Chris Robinette, VP of Product discussing Incase Soundesign…

The Good as Gold team is looking for someone to join our office crew as soon as possible. Please check out the role below, and please only apply if you fit the stated requirements…
It’s a full time position and candidates will need to have at least two years fashion / clothing / retail industry experience. You will be proficient on computers (aka nerd) and will have had previous admin experience and you will have a great eye for detail…
Office based role that includes, but is not limited to…
Inventory control - Supplier communications - Event/party organisation - P.A. to the boss - Public relations - Online shop / blog assistance - The role may also require some on-the-ground in store time…
This is a super diverse role with heaps of scope for growth within GAG.
If you think you have the skills to hold this down, please email your resume with accompanying cover letter to: ruben@goodasgold.co.nz.
It’s hard to find the perfect gift for your: kid sister / auntie / dad / grandma / pet dog / mum / brother / girlfriend / goldfish / etc etc, so we have got these great G.A.G. gift cards ready to roll for that special day on the 25th…
REDEEMABLE ONLINE AND IN STORE
New York photographer/creep Terry Richardson has teamed up with Swedish super sock company Happy Socks to create killer look book with sock inspired clothing and props.
The campaign features a few Who’s Who’s of up and coming talent, personally selected by Richardson and the Creative Director Jen Brill:
Ashley Smith - Model/It Girl
Action Bronson - Rapper
Camille Rowe - French Model / Actress
Braydon Szafranski - Pro Skater
Physical Therapy - DJ
Maluca Mala - Recording Artist
ASAP Rocky - Rapper
Mykki Blanco - Cross Dresser, Poet Extraordinaire
Sky Ferreira - Singer, Songwriter, Model
Check out our Happy Socks selection here… or pop in-store…
Check out our Happy Socks selection here… or pop in-store…
Something special has been brewing between GAG and WhyWho and now it’s time to let the shoe out of the box. A super special colab between old friends has resulted in a limited edition sultry sandal from the team at GAG and the Gisbourne sisters behind WhyWho. Incorporating the signature red from the cabinets and steps of the new store we have created a one-off sandal in rad red for your enjoyment this summer.
Here is a little 5 minute interview with Viktor Tell of Happy Socks (via SLAMXHYPE)
Viktor Tell is the Creative Director of Happy Socks which had the idea of making the everyday garment a little bit more happy. There is something inherently satisfying about wearing socks with colorful patterns. Their designs are more whimsical than tacky and frankly, they make me happy.
SLAMXHYPE: Do you think there’s something inherently interesting about taking the ordinary and making it extraordinary? Which I believe is the backbone of Swedish design, correct me if i’m wrong?
VT: Developing, moving forward, making things extraordinary I think is the essence of all design not only Swedish but when having something ordinary that works, maybe we Swedes are leading in not reinventing the wheel just make it roll a little longer..
SLAMXHYPE: I read in another interview that you didn’t remember what music you were listening to the day before… What is it in everyday life that captures your attention?
VT: Haha, well.. that’s the thing, I may not realize it at the time when I see, do, or listen to something that it actually sticks.. When I start to create stuff the mind has a nice way of looking back at certain moments that suit the bill.
SLAMXHYPE: It only seems natural to me that eventually you would get into designing knit gloves. If not gloves, how do you plan to push forward?
VT: Since day one people have been asking what other products we are going to make, Happy Pants and what not. I would rather focus on becoming the best Socks brand out there. With that said it would still be fun to design and make collabs with someone that are the best at what they do, maybe a glove maker?
SLAMXHYPE: What products or things or places are you currently enjoying in your life?
VT: The beer bell and miniature foods.. someone ate the pizza! God Damnit!
SLAMXHYPE: Creatively speaking, how have you, and how do you plan on continually giving Happy Socks a Happy Image?
VT: By never forgetting our motto while working and through every single project we put the Happy Socks name on: “Bringing happiness and quality to every corner of the world.”
SLAMXHYPE: What are you currently listening to?
VT: The Baja Beach Players – Mexican Hat Dance (http://open.spotify.com/track/7EZ3d2Vi1Ru5qU63SGLaDA)
SLAMXHYPE: What is your favorite website?
VT: A good little break to see what the 46inch will screen later this year… (http://trailers.apple.com/trailers/)
SLAMXHYPE: What is your favorite pair of socks?
SLAMXHYPE: What is your favorite place you’ve traveled this year, and why?
VT: Home, my couch has been far too lonely.
SLAMXHYPE: What is your favorite store in your city? (Stockholm)
SLAMXHYPE: What will you do after this interview?
VT: Try out my new badminton racket! Yonex Nano Speed 9900, Its all about the material.
Thank you Viktor and Malkiel.
Here is a short documentary about the Danish fashion designer Henrik Vibskov.
In the film we get a glimpse behind the scenes of one of today’s most creative fashion designer and creators.The film was created in conjunction with Henrik Vibskov received the Torsten and Wanja Söderberg Prize 2011
Film by: Stavfel produktion, 2011
New Henrik in-store today, and online very soon.