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Every so often (well quite often actually) a shoe comes along (can we call this a shoe? More like a marvel of fashion and technology) that we all loose our shit over. Those colours, that asymmetrical lacing, all that perforated premium leather. Them there shoes are amazing.

The Blaze of Glory has seen some reworking recently and this has got to be our favourite. The sport technical uppers with perforated leather are such a perfect combo. Paired with the Tritonic sole and neoprene lining, we don’t expect them to stick around long. Check ‘em out online, in store in Wellington and the black colour way isis on its way to Auckland as we speak! 

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CHAPTER

With mind-fizzing excitement we’d like to tell you a bit about our newest brand to GAG; Chapter doesn’t like to talk it prefers to be a brand of action. Their garments are executed with a very deliberate intention. Lines are bold, aesthetics are purposeful and their forms have function. Every piece fits the way it was made to fit. Chapter’s style walks steadily down the centre line of smart & casual with unwavering balance. Much thought has gone into this collection, yet it looks to the untrained eye ‘simple’. It is a collection for guys who want to look like they think, but not look ‘over-thought’. It has a real presence at GAG and the craftsmanship is absolute. The outstanding amount of balance in each piece makes us feel drunk and we have utter admiration for their ability to hybrid suit pants and drawstring track-pants into the kind of pant that you’ve only dreamt of…until now. Introduction over! Come online or in store to get better acquainted and experience Chapter’s wizardry for yourself.

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Having Kowtow in the store is like being around somebody really good looking, really smart and really, really nice - You’re just constantly blinded by the halo / aura of goodness beaming from it. We don’t mind though, because unlike a perfect person you can wear Kowtow and pretend you’re really good, smart and really, really nice. Their latest drop at GAG is really great. As per usual it’s all ridiculously easy to wear – every piece should be dubbed ‘birthday suit’ because that’s exactly what it’s like if not better. From its bold patterns, stand out geometric panels to it’s elastic waistbands for those of us coming out of Winter - EVERYTHING is made with certified fair trade organic something – because that’s how Kowtow rolls. There’s a dress you can wear back to front – for those of you struggling to adjust to daylight savings. It doesn’t get more perfect than this. Cut yourself a big ol’slice of guilt free clothing – honestly if Kowtow were edible it would be gluten & sugar free but taste like a thousand melted moro bars covered in smashed up tim-tams and popping candy, dipped in a chocolate you’ve never even heard of (but it’s foreign and delicious). It’s a yummy brand in every way. So if you want a serious taste of goodness, come get your gobble on in store and online.

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Holy mother of Shark Week. The latest drop from our boys at Shark Week is so covet worthy people have been coming to the office to grab stock straight from the boxes. Ironing? Who needs it. Swing tags? They’ll only be ripped off anyway.

Thankfully they can now be found  in store and online

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dddamn we love some denim, especially if it’s coming to us care of the team at Rollas. Get yourself in some southern hemisphere gold with the ‘Men at Work' shirts and for the girls there are bell bottomed overalls  that have long summer days written all over them. In store and online now. 

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Give your boobs and bum some love with the latest drop from Base Range. The heroes of ‘under & easy wear’ know how to cut a pair of undies. The clean lines and organic fibres that Base Range are famous for are the same things that make them so damn good to wear. Stretchy Bamboo and Organic Cotton are some of the nicest materials to have against your skin. Get your boobs in them in store or check them out online

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Ya’ll know that Norse deliver the goods. In fact they’ve literally just delivered some literal goods literally into the store and not-literally online. They’re latest drop is looking PERFECT. We’ve got a goose-down jacket that puts your Michelin-man-inducing old thing to shame, twill shirts thick enough to be worn on the outside outside and w-o-o-l-l-e-n pants. Oh yes. 

Literally put all these things on and (figuratively) go into a good shit comer in store or peruse the collection online now!

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‘Heroes’ is the latest collection and drop at GAG from Denmark-based lifestyle brand Wood Wood. If you think you’ll be walking out of the store wearing a cape, mask and utility belt you’ll be relieved (or saddened) to know that the type of hero Wood Wood gives reference to are inspired by ‘The Guns of Navarone’ and the archetypal hero portrayed in the movies of that era. It’s the colours and style of the uniforms combined with the DIY spirit of the resistance movements portrayed in these movies that run through the foundations of this collection.

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You can expect to see new takes on iconic silhouettes rounded off with a hint of sports-luxe and a consistent balance of style and function. There’s a richness to the pieces with a generous use of bonded blends, nylon, lambs wool, premium jerseys and much more. Whilst every piece is pure goodness, the highlight has to be the hand-drawn portraits of historic heroes – featuring Benny Hill, Karen Blixen, Rocky Balboa, Karl Marx, Andy Warhol, Jacques Cousteau, our boy Edmund Hilary, Eddy Merck, Timothy Leary & David Livingstone. These historic and modern icons are incorporated amongst Wood Wood’s all-over prints and individual portraits are framed perfectly by white cotton T’s.

Admiration for this collection isn’t just about the final product, but what it encapsulates and the events and people it takes inspiration from. So for a dose of heroism get online or come check it out in store.

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You know what’s good? Swedish clog makers Funkis. They’re just so good. So so good. Guys. So good. In the latest drop they’ve channeling some amazingly crafty details like plaiting, stitching detail, and of course some soft-ass leather and wooden bases. Thanks for keeping our feet pretty Funkis! Click here…

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A generous drop from The Fifth Label has us swimming in a mix of statement pieces and essentials. Known for crafting ‘bass note’ pieces for you wardrobe, they also love a bold print. Their latest selection at GAG has been injected with some green washed leopard print to add a little sass to their easy-to-wear neutral tones, stripes, and effortless shapes.

The Fifth Label’s spin on basic styles forms pieces that can be as casual or dressed up as you choose. There is a tonne of versatility in the range, which is perfect for such a transitional time of the year. You’ll also be happy to hear we’re in parallel paradise with a selection of striped tops, dresses and skirts.

Get online or come in and get your try-on and invest in pieces you and your accessories will love.

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Ready for a little break from reality? Gather your workmates and pets and go to town.

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The royals of simplicity Alpha60 are back at GAG. After doing the impossible task of making us excited about winter, the Melbourne duo have now got us day-dreaming about summer. The collection is dripping in champagne silk, versatile nudes, their famous stripes and dots dots dots. Combined with the tactile nature of this collection, you’ll be knotting, scrunching and going dizzy with delight.

You couldn’t get your hands, heads and feet in the last drop quick enough, so we hope you’ve been working on your agile-change skills.  for this next round. You’ll need to be fast. We’ll see you in store or online.

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Denim is too important for us to diddle around with, so when we get good shit we’ve got to give it to you straight. The Swedish team behind your potentially good looking bum know how to cut a pair of jeans. Whether you like ‘em tapered or straight, raw or bleached, Dr Denim have got it down. In store and online now. 

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The classic Reebok GL 6000 has been reworked into a super chill weathered white upper with graphite suede detailing. We reckon these bad boys might be the perfect go-to shoe in their not-quite-monochrome colour-way.  Check them out online or take them for a walk in store. 

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Every now and then the team at GAG shed a few tears. Tears of joy that is. We would even go as far to say sacrificial tears are occasionally shed for the sartorial gods who place designer angels amongst us mere mortals. Or is that too much? Either way, we are uber excited to have the latest drop from Twenty Seven Names in store. Their SS14 is full of fresh cuts, clean patterns and striking colourways. From polka dots to candy cane stripes, Twenty Seven Names have got it all in one beautiful Spring Summer basket. You’ll be crying a whole lot more if you don’t get in quick and get your fix. And we really don’t want that. Click here.

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