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The classic Reebok GL 6000 has been reworked into a super chill weathered white upper with graphite suede detailing. We reckon these bad boys might be the perfect go-to shoe in their not-quite-monochrome colour-way.  Check them out online or take them for a walk in store. 

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Every now and then the team at GAG shed a few tears. Tears of joy that is. We would even go as far to say sacrificial tears are occasionally shed for the sartorial gods who place designer angels amongst us mere mortals. Or is that too much? Either way, we are uber excited to have the latest drop from Twenty Seven Names in store. Their SS14 is full of fresh cuts, clean patterns and striking colourways. From polka dots to candy cane stripes, Twenty Seven Names have got it all in one beautiful Spring Summer basket. You’ll be crying a whole lot more if you don’t get in quick and get your fix. And we really don’t want that. Click here.

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Objects Without Meaning has refilled our racks with some of its much anticipated sell-out simplicity. This season they’ve splashed some colour into their well-known neutral palette and it’s just the pop needed to break up the Winter vibe of any wardrobe – without being too bold.

OWM loves to spoil their wearers with graceful forms and indulgent Japanese fabric. This drop features an effortless stripe, versatile neutral and injection of colour - Each piece would easily become an integral part of your weekly wardrobe routine.

If you’ve been searching for something “more” for your Spring attire, but can’t quite put your finger on what it is you want, we urge you to check out OWM in store or online – It won’t disappoint.

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If you opened a tin of baked beans this morning, lost your map last week (aka your phone), woke up somewhere you didn’t remember falling asleep, pitched a tent – even if it was in your backyard, tied your pants together with a shoelace or ran out of petrol on the dessert road, Poler gives you a *thumbs up* and says “good adventuring”. They’re back at GAG with a sweet set of backpacks that cover every level of planned / unplanned adventure. It’s all about packing your lunch or laptop (whatever’s more important) and setting off in jeans and a tee into the great outdoors or concrete jungle. You don’t have to be scaling cliff faces or eating urine covered bugs like some Bear Grylls wannabe to justify wearing Poler, because that’s not their thing either. They just want you to look good and make the most of the little adventures everyone encounters everyday. However big, small or unexpected your adventure, make sure you’ve got Poler on your back when it happens. Get packing in store or online here. 

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imageThat classic 574 chunky runner, those colour combos with hints of bright colour, them speckled soles and that 80’s vibe. The New Balance ‘Paint Pack’ is all over that sporty spice. Come instore today or check them out online here.

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MARA HOFFMAN

A potent blend of New York’s “Hey I’m walkin’ here!” attitude, magic, mythology, worldliness and nature, has intoxicated GAG. Mara Hoffman has just hit our shores and stores! She has been making waves since 2000; Originally launching the brand as ‘Circle’ she renamed it as simply ‘Mara Hoffman’ in 2005. Her bold, stop-and-stare prints are some of the fashion industries most iconic.

Hoffman has always done things differently. Forgoing traditional style runway shows and opting for loosely staged performances to showcase her collections instead. She uses dancers, models and live music to add vibrancy and movement to her one-of-a-kind pieces.

With her brand rapidly growing and in over 200 accounts worldwide Mara continues to juggle work in her Manhattan studio with being a new Mum.

Her prints always catch our eye here at GAG and we’re banning the girls at the store from snapping up her pieces so you guys have a chance to. If you’re hanging out to completely wash yourself of Winter putting on anything from her collection will melt away the cold and transport you to an exotic summer day or night. Get in store or online here.

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PELVIS

We’ve all heard of a pelvis right? It’s that bone kind of where your butt is, and it kind of keeps everything, uhhh, in place? Anyway apparently it derives from the latin word meaning ‘basin’. Take from that what you will. 

Another Pelvis you might not have heard of (and the latest brand here at GAG) is the part time clothing designers, part time musicians and full time good c***s. The DJ duo hails from Sydney, but don’t hold that against them cause they’ve got some slick long sleeves tees and tops that’ll have you frothing. And we got em, so get in quick!

We’ve got the latest and greatest in risqué designs, and especially digging the Sweet Mango, Tidemaster and Serve prints. Maybe not the best swagger to wear to your grandma’s 80th, or maybe it is. We don’t know your grandma. 

Here’s a video of 80’s kids gyrating their pelvis’s? Pelvises? Pelvi? The plural of pelvis anyhow. Don’t ask why. Get yours here.

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Art history geeks rejoice, the Puma x BWGH capsule collection is in store, online and looking sick as hell. Inspired by American Expressionists (the godfathers of colour blocking) such as Ethan Cook and Hans Hofmann, the Parisian BWGH have reworked the ever-popular R698 and XS-850. Using tonal colour-ways in suede, mesh and chenille the capsule collection is saturated and rich and perfect for your feet.

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So there’s this thing called the election coming up.

We don’t want to get all political on your ass BUT. Voting bro. It’s a “God-given right”, a “mean buzz” and a Kiwi “rite of passage”.

Plus it’s already legalised…

Check out the video below from the local Poor Sailors Art Collective

Jump on the mean buzz here.

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GAG has the perfect thing for weening yourself way away from those heavy knits you’ve been living in all Winter. That thing is the latest drop from Cheap Monday. We guarantee your separation anxiety won’t last long once you get this gear on. The collection stays true to the Cheap Monday way, featuring easy to wear garments and soft fabrics that make you feel like you’ve owned the pieces for years. And for all you denim lovers out there we’ve definitely got your dose right here ready to be administered. We love that all these pieces encourage you to be lazy with their ability to transition from day to night. These throw over sweaters and relaxed style shirts have to be the only things associated with word Monday that are actually likeable and wantable. So see for yourself in store or online here, get it on and go back to sitting on the couch with a 2litre tub of ice-cream.

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REEBOK X DISTINCT LIFE 

Making it’s grand return for the third time this year is the Reebok x Distinct Life GL6000 collaboration. Based on the four corporate colours synonymous with Detroit-based design company Distinct Life, this shoe is number three of four in a year long rework of the retro silhouette.

Smooth black leather sits together with tan suede accents and subtle embossing to deliver a shoe that compromises nothing. If you didn’t get a chance to hustle a pair instore today, you still might be lucky enough to nab a pair online here.

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BUILDING BLOCKS

Ethical in every aspect, Kowtow strikes again with the drop of their latest Building Blocks collection. All of the cotton is 100% certified fair trade organic cotton making the fabric as soft as it can get. Designed to be worn alone or with any of the other pieces, this range is full of staple pieces from cropped t-shirts to low crotch pants. What ever gets you going there’s something in it for everyone and the best part is it’s instore and online here.

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Our minds almost melted thinking about the latest range from Soulland. Drawing inspiration from Stanley Kubrick’s 2001 - A Space Odyssey, the team have created a collection that makes us feel nostalgic for the future.  

Check out their trademark contemporary spin on classic artisanal crafts like towelling applique, embroidery and watercolour prints. All the goods are in store and online now.

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One of the busiest weeks of the year is almost over for our Good As Gold Distribution team up at NZ Fashion Week. After arriving last Sunday, Janelle, Mel and Jess have been hard at it in their lush Viaduct apartment, showing off all the up and coming wares from the likes of Finders Keepers, Cameo the Label, Keepsake, The Fifth Label, Mad Love, Hansel from Basel, Suit, Gram, Colab and A Good Thing.

In between back to back appointments, they have still managed to celebrate both Jess and Janelle’s birthdays with various cake options, visit the new Good As Gold store opening in Auckland very soon and meet up with our buyers Ruben and Sadaf for some tiny fashion-sandwiches at the local cafe. 

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We would like to say a massive thank you to all our Welly sponsors who hooked it up this year not only for us but also filled our goodie bags and kept our clients pumped on coming to visit the showroom. Acme & Co, The Wellington Apothecary, The Wellington Chocolate Factory, Garage Project, Karma Cola, Mount Gay Rum, Quina Fina Tonic Water and Coffee Supreme, you guys are the tits and we really appreciate the support!

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Portland based Art Director & Designer (with a cool name) Antonio Brasko, created a personal project ‘BRANDALISM that aimed to showcase the ever-emerging blend of graffiti, high-fashion, art & street wear in today’s popular culture. He used the classic Montana spray can as a canvas for the project, carefully planning and tastefully re-designing every can to reflect the essence of an iconic fashion brand. These brands included Chanel, Gucci, Fendi, Supreme, Reebok, Nike and many more. The final product nails its intention and is stupidly slick, but what do you expect? Working for Nike Global and his own brand Norwood – Brasko’s one pretty talented dude. See this CLIP for more of an insight into the project and the laid back man him self.  

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It’s just too hard to choose which one you like best and whilst they’re probably not something you’d want to use practically – we feel the start of a new collection coming on. 

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If you want to see more and even display one on your shelf at home – you can shop them here on Brasko’s personal site. Be sure to check out the rest of his talent while you’re at it – he sure does have a tonne to go around. 

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