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For one day only we are offering 20% OFF our entire* online store when you spend $200NZD or more. How’s that for a good friday hey? Just pop the code: GOOD20 in at check out. Ends at midnight on the 18th of April.

*All sales are final and offer does not apply to back, special or pre-orders. 

Have a really nice break and if you are travelling be safe in that crazy old weather out there.

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1

FINDERS KEEPERS

Floating in a dream like state with icy pastels and billowing silhouettes sets the mood for this seasons ‘Dreamstate’ Finders Keepers collection. And just like every season this drop will be quick to fly out the door, because there is definitely something in there worth checking out, just click here.

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1

REEBOK

Sneakers have been on our minds this week here at GAG and we’re mightily impressed by this latest drop from Reebok. There’s a collaboration with CL Stead, white leather classics and some super bright colour popping red numbers for the gals. There’s some for the guys and even more for the girls. Shop yours instore or online here

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Gram have just opened a new store in Stockholm and have spread the word through the city by delivering single shoes to unassuming and fortunate individuals who were then challenged to “Find your other half”. 

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1

PERKS AND MINI

New season Perks and Mini (aka P.A.M) has just landed and it’s looking fresh. Dreamy sunflowers, worn polka dot prints and silk screen graphics make a pretty slick appearance in their latest collection “Acid Polke”. As usual, we here at GAG love everything that P.A.M do and this time round we can’t find a single thing wrong. There’s plenty of tee’s to go round, a few shirts and the super popular Duplo Pant is back once again. It’s all available instore or online with the girls stuff dropping reeeal soon. Get yours here.

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HANSEL FROM BASEL

Everyone loves socks. Whether you wear them a lot or not at all you can’t help but appreciate how great Hansel from Basel is. If you like them patterned or if you like them plain, Hansel from Basel has your feet sorted. New online and instore now is a HUGE range of socks for the girls and the options really are endless. Horses, drips, leaves, moons, spots, stripes…there’s everything. That being said, check them out over on the online store here or peruse into the shop. You won’t be disappointed. 

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1

THOROCRAFT

We here at GAG are proud to annouce another new brand — Thorocraft! Founded in 2009, Thorocraft create premium footwear and select all of their materials by hand, knowing that over time the character of the wearer will shine through the shoe. All Thorocraft footwear is handcrafted in extremely limited numbers and are not complete without the signature copper rivet seal of approval. Based in California, Thorocraft are known for “paring modern technology and rebellious, bold style with classic footwear silhouettes”. In short, these guys know how to make a damn good shoe. Check out what we’ve got and get your pair here. 

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OBJECTS WITHOUT MEANING

The clean silhouettes and shapes mixed with the crisp and clean use of fabrics leaves the garments to speak for themselves. So what is your interpretation?…you can make them what you want them to be, how you will wear them, how will they fit into your wardrobe? Exclusive to GAG in New Zealand, check them out instore and online here.

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1

CAMEO THE LABEL

Another range from the infamous Cameo has just landed online and there’s definitely something for everyone (if your a girl). “Twin Peaks” sees speckled knits, leather look fabrics and the exclusive and eagerly awaited Bambi print. You can count on Cameo to keep you looking good all the time. Check out the latest here.

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1

SHARK WEEK

The latest Chinese Long Sleeve Top by Shark Week has just landed at GAG and it’s pretty safe to say these tops are the shit. Each drop from Shark Week gets better and better and this one tops the lot. Don’t miss your chance to grab yours here! Otherwise you’ll miss out like all the rest.

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Episode 11 | When in doubt, MacGyver it

As the saying goes want done something done right, do it yourself! These words of wisdom have resonated with people throughout the world none more than us Kiwis. Using our instincts and dusty re runs of Macgyver we have convinced ourselves that we can make, repair and modify anything ourselves. We are not alone in this desire to DIY it! Many other countries in the world are keen to give it a crack, backing themselves like us to do it better than the so called professionals. This had lead to some great money saving ideas and amazing recreations along with some questionable mutations that are both mind boggling and dangerous. 

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Why would he buy a hedge trimmer when he could just hire a crane!imageLooks level to me!imagePaddle roasted pork.imageMe and my digger do everything together!image
Traditional headphones just didn’t have the bass he was looking for!imageRecycled and reused, a boat is always a real hit with the ladies!imageJust a little off the top.imageThe G.O.A.T!

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imageimage

The numerical and product values such WL575HGG or CM1600LT-D (shoes pictured above) on New Balance shoes are often confusing/meaningless, failing to communicate anything to the general public. For the average joe these “codes” can seem like a random grouping of numbers and letters that only hold meaning for a special few i.e. manufacturers, designers and new balance employees. This however is not true and we would like you, like us, to know what each value in these “codes” mean.

- The first one or two letters of the code delineate the market for the shoe. M stands for Men’s. W stands for Women’s. CM or CW mean that the shoe is a collaboration.
- The following two or three numbers describe the shoe’s technology. For example the 900 through to the 999 New Balances all use the same basic technology, material, and construction.
- The numbers after this describe the way the shoes use the technology. For example 574 and 577 both have the same basic technology but they’ve been implemented in different ways. Generally the higher numbers are more advanced.
- Finally, the last letter indicates the shoe’s colourway.

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JUST ANOTHER FISHERMAN

Just Another Fisherman are keeping things fishy in a good way! Whether you’re trawling the waters or streets the array of chest, sleeve and back prints will keep you looking sharp. The graphics capture all things cool about fishing, from the portrait of your old mate from the local fishing wharf to hooks and boats. Check it out here

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Louise Hatton has been a friend of GAG for ages and has shot loads of our lookbooks even when it means tearing her jeans. With her discerning eye for beauty and detail, Lou is easily one of the best fashion photographers in New Zealand and we are really lucky to have her around. In the office she is known as Hurricane Hatton and that’s not because Brad is a Hurricane. Considering how most rugby players dress, we are more than happy to look after Brad when he comes to visit. Here’s a word or two from Lou herself:

What do you do?
I am a full time fashion and commercial photographer working around New Zealand and Australia. Brad is an athlete aka a Hurricane that travels the world playing rugby. Mac is a fully grown french bulldog with a serious napoleon complex!

Relationship to GAG?
I started shooting fun lookbooks for Ruben a few years back and we still try to do it on a monthly basis. I also have a wee corner up at the GAG office where I go do all my retouching and like to distract Soph with cute animal pictures and random you tube videos. ( I also love Ash and have solid hang times with her, Wolf and Rocky ).. 

Technically I got Brad initiated into the GAG gang but he has also been buying up all the 2XL’s in store for awhile now. And Mac, well he peed on the floor one time…

What is special about GAG and why do you visit the store?
I love how unique GAG is. Every time you go in there you are bound to find something you will fall in love with and have to have!!! Also knowing you won’t see that item on a million different people down the street is pretty cool too!

Brad: I like how there is a real culture based around GAG; good people and good clothes. You can’t really go wrong.

Mac: I like the wood.

Shop Lou and Brad’s new season picks of the store here.

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